Fragrance as self-expression
Fragrance is one of the most personal forms of self-expression,
offering a unique way to translate identity, character and
emotion into scent.
A bespoke experience inspired by Range Rover
For Range Rover, a bespoke perfume experience was created,
inspired by the brand’s distinctive DNA, character and spirit.
The experience was designed to bring together the art of
perfumery, personal expression and the refined world of
Range Rover.
Two original perfume bases
Two original perfume bases were developed specifically for the
occasion, each carefully composed to provide a distinctive
olfactory interpretation of the Range Rover universe.
A personalised fragrance experience
These compositions served as the foundation for a personalised
fragrance experience, allowing participants to explore different
notes, experiment with their combinations and make their own
creative choices.
An individual fragrance composition
With guidance throughout the process, each participant was able
to personalise their fragrance and create a scent that reflected
their individual personality and preferences.
An intimate and memorable experience
The result was an intimate and memorable olfactory experience,
where the craftsmanship of perfumery met the spirit of
individuality and the distinctive character of Range Rover.